Hotjar is a comprehensive user behavior analytics tool that helps businesses understand how visitors interact with their websites. It combines visual insights and user feedback to identify usability issues and optimize user experience.

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Key features include heatmaps that display user clicks, taps, and scrolls; session recordings that capture real user journeys; and feedback tools like surveys and polls to gather user opinions. These tools work together to provide a holistic view of user behavior, enabling teams to make data-driven decisions to enhance website performance .

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Users appreciate Hotjar's intuitive interface and the actionable insights it offers. One Reddit user noted, "Hotjar is amazing. You can do what you need to do just for the free plan" . However, some users have mentioned that watching session recordings can be time-consuming , and there have been comments about the user interface being less than optimal .

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Overall, Hotjar is valued for its ability to provide deep insights into user behavior, making it a valuable tool for teams aiming to improve user experience and increase conversions.

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